For Vender, Lucrar, Escalar, authored by Raphael Mattos—a recognized influencer and entrepreneur in Brazil—the cover needed to reflect both his credibility and the bold promise of the book. The author, known for guiding business owners from operation to growth, brings a large following and established reputation.
My design concept aimed to visually support the book’s message: a method for exponential business growth, replicable processes, and scalable success. Operating within the constraints of commercial design, I used strong typography, purposeful hierarchy, and a focused layout to convey clarity, action, and movement. The cover had to resonate on digital thumbnails and physical shelves alike, signaling that this is not just theory but a practical guide to sell more, profit more and scale up.
The strength of this project lies in its alignment with the author’s brand and the publisher’s market positioning: ambitious, clear, and results-oriented. The cover becomes a visual handshake between the reader and the promise.
