The cover design for Quem Entende de Comportamento Vende Mais, published by Editora Gente, was developed to visually translate the book’s core message: understanding human behavior as a strategic key to selling more effectively. The concept draws inspiration from the author’s communication style—direct, confident, and deeply rooted in behavioral insight—while aligning with the publisher’s editorial goals of clarity and market impact.
The design process focused on creating a contemporary and memorable visual identity that communicates both professionalism and approachability. Through the use of balanced typography, color psychology, and minimalist composition, the cover aims to connect instantly with readers seeking practical knowledge about human behavior and sales performance.
