n this project, I worked on the cover for Power Skills: As Habilidades‑Chave para Destravar Seu Potencial Máximo by Dafna Blaschkauer, a corporate executive whose book became a commercial hit by tapping into the urgent need for behavioral competencies in today’s fast‑moving workplace.
The design approach was minimalistic but powerful: a clean and bold layout with restrained color use, reflecting clarity, professionalism, and high impact. Rather than relying on heavy imagery, the cover leans on strong typographic presence and refined geometry—communicating that the book is as much about practical growth as it is about mindset.
My role involved translating the client’s commercial objectives into design: curating a refined visual tone that resonates with both executives and professionals aiming to level up. The simplicity of the cover amplifies its market appeal, making it instantly recognizable and aligned with the book’s promise of unlocking one’s full potential.
