To celebrate the 10th anniversary of O Poder da Ação and O Poder da Autorresponsabilidade — bestselling Brazilian titles by Paulo Vieira, PhD — I had the honor of joining the commemorative edition project, creating a luxury hardback “flip book” (capa dura vira-vira), redesigning both the cover and the internal graphic layout.
Recognized as one of the most influential authors in Brazil today — with over 10 million copies sold and consistently topping nonfiction rankings over the last decade — Paulo Vieira has redefined the self-development market in Brazil. O Poder da Ação alone remains a publishing phenomenon, continuously featured on bestseller lists since its original release, turning into a true cultural staple.
Working on such a milestone project demanded not only creative mastery but also a profound sense of responsibility. Celebrating ten years of two of the most impactful books in recent Brazilian publishing history, this special edition marks a turning point in my professional journey — a project where design serves legacy.
