For the cover of Marca Pessoal de Impacto, by Bianca Ladeia, I led a bold typographic approach that pushed the boundaries of visual identity. Rather than relying on imagery, the design centers on custom lettering that feels both confident and dynamic — a typographic “statement piece” that mirrors the book’s message about building a powerful, reputation‑driven personal brand.
Bianca Ladeia is a highly recognized expert in image management and positioning, founder of her own mentorship method, and has made a notable impact in the business and branding world.
Her book explores the full ecosystem of a personal brand — from visual style and posture to communication, oratory, and environment — to help professionals choose their clients, partners, and opportunities through the strength of their reputation. bertrand.pt+2livrariascuritiba.com.br+2
Her book explores the full ecosystem of a personal brand — from visual style and posture to communication, oratory, and environment — to help professionals choose their clients, partners, and opportunities through the strength of their reputation. bertrand.pt+2livrariascuritiba.com.br+2
My design reflects her vision: strong, refined, and commercially impactful. By using a daring typographic structure, I translated her ideas into a visual identity that stands out on the shelf and conveys both authority and authenticity.
