Engenharia do Lucro, published by Editora Gente, was a standout project in which I was responsible for the entire visual conception — from the cover design and interior layout to the complete graphic project. I had full creative freedom to develop the visual identity, guided by a precise and well-structured briefing provided by the editorial team.
Working with a financial theme challenged me to strike a balance between clarity and visual appeal. I explored graphic elements that would resonate with readers on both an intuitive and conceptual level — favoring accessible, engaging imagery to support the book’s core message. The result is a design that communicates complex ideas with simplicity and elegance, contributing to a cohesive and impactful reading experience.
