For O Poder da Ação nas Finanças, by Paulo Vieira—one of Brazil’s top-selling authors in recent years—my task was to adapt the original blockbuster O Poder da Ação into a new edition focused specifically on finance. With Paulo Vieira’s name already carrying enormous authority, the challenge was not just to reflect his established visual identity, but to reimagine it so that financial themes would stand out clearly and credibly.
In the design, I emphasized professional typography and financial symbolism, striking a balance between boldness and sophistication. The cover needed to project trust and expertise—after all, readers seeking guidance in wealth-mindset, financial planning, and prosperity demand clarity and confidence. I used refined color contrasts, a structured layout, and typographic hierarchy to ensure the title, subtitle, and author’s name communicate impact at first glance. The goal: to create a cover that nods to the original success of O Poder da Ação, yet asserts its own identity as a finance-oriented edition.
