In designing the cover for O Poder dos Times AAA by Caroline Marcon and Paul O’Doherty (Editora Gente), the central focus was bold typography. The book is about how true executive teams build sustainable high performance through leadership, shared purpose, strong culture, and excellence in organizations. Given that the subject is power, performance, and the quality of leadership, it felt natural to let the type take center stage—as a visual statement of strength and clarity.
The typography was treated not just as a label, but as the main graphic element. I pushed for a layout where the title and subtitle are set in bold, assertive fonts with tight spacing and strong contrast, to convey energy, authority, and immediacy. Clean geometric shapes and dynamic alignment reinforce a sense of order and leadership. The challenge was balancing this boldness with readability and elegance, ensuring the cover communicates both confidence and approachability—so MBA students, CEOs, HR leaders will feel invited into the content even before they open the book.
